The popular site, Totesport Online Betting announced yesterday that they've seen a huge increase in revenue which can at least in part be attributed to the wide range of online slot machine games they have on their website. These types of games are proving increasingly lucrative for many online gambling websites throughout the industry, and none more so that Totesport who have recently updated their website to include variations on many classic such as ‘Gold Rally', ‘Desert Treasure' and ‘Beach Life'. A player was recently reported to have landed a huge jackpot on the Totesport website playing ‘Football Rules', although they declined to be named it is reported that the jackpot was over £1 million. In the past year the industry has gone through an overhaul of how much they make available for jackpot pay outs resulting in a surge of traffic and subsequent increase in the share price for many of the major online gambling sites. The increasing popularity of online casino games is thought to be a major contributory factor to the increased growth in both online sports betting and bingo as well.

It is interesting to note that online gambling industry has emerged relatively unscathed from the recent economic downturn in the economy. This may partly be attributed to people having a high propensity to stay in and find alternative forms of entertainment when then purse strings are tight, rather than going out. A recent uptake in earnings in the fourth quarter can also be explained by the adverse weather conditions we have been experiencing which has also meant that people have been more inclined to stay indoors rather than venture into the cold. A recent report revealed that the top five online gaming sites are now receiving traffic of around 400,000 unique visitors per month, and are also among the top ten percent of sites in terms of increasing web traffic. The pattern between the increasing popularity of online gaming is also reflected in the huge increase in online bingo adverts we are now seeing on the television, indeed an increasing focus on online bingo is a major driver of growth in the market. This is something which analysts see as set to continue for the foreseeable future and the take up amongst middle aged woman continues to rise, a market which was previously untapped, and under catered to.